Audience
Teens and young adults on iOS who love car customization and open‑world cruising with friends
Why this campaign
Discord is where this audience already squads up, shares clips, and organizes play. The app’s strongest hooks—bigger multiplayer rooms, deep customization, and a robust photo mode—are social and UGC‑friendly, making weekly convoys and stunt routes perfect for creating repeatable moments that drive installs and 7‑day retention. Clear event times, simple join steps, and in‑server roles tap into social proof and FOMO, while a nod to the 30‑day reward streak encourages early habit formation once players are in‑game.
Tracking link
https://launchpilot-ten.vercel.app/r/KA2XA6B5PNSubject
Build. Cruise. Flex — Community Drives start this weekend
Body
Build. Cruise. Flex with the squad. We’re firing up community drives and you’re invited. Here’s the plan: - City Cruise Friday (8 PM GMT): Chill rollout through the city → coast → mountains. Photo stops and rolling shots encouraged. - Stunt Saturday (4 PM GMT): We’ll post the route in #stunt-routes. Nail it, post your best clip + in‑game username in the thread. - Pop‑up friendly races: Short sprints between meetup spots. Clean driving > chaos. What you get: - Bigger multiplayer rooms for true squad vibes - Roles/badges for winners (Convoy Captain, Stunt Star) and shoutouts in #photo-flex - A head start on your 30‑day daily rewards streak to unlock cars, NOS, and cash faster How to join: 1) Install the game on iOS 2) Jump into Multiplayer → City map at event time 3) Look for lobby: “LP Convoy” (password: DRIVE) 4) Share your builds and shots in #photo-flex, tunes in #tunes, and convoy check‑ins in #convoys Bring your cleanest build and let’s make some heat. Join the convoy
Join the convoyScan to try the app — points at https://launchpilot-ten.vercel.app/r/KA2XA6B5PN
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