Audience
New and recently active LGBTQ+ users (18+) in top metro areas who want immediate local connections and value strong privacy control.
Why this campaign
The objective is activation within 24 hours, so this email focuses on the fastest path to a first quality conversation. For this audience (new/recently active LGBTQ+ users in major metros who value privacy), we highlight high-signal discovery (photo-only + online-now) to surface people ready to reply immediately, reducing noise. We also foreground privacy controls (Incognito, private albums) to match their stated need for control and lower hesitation to send that first message. Email is used as a lifecycle nudge because it can be triggered at install, first open, or location change and can deep-link users back into the app. The previous broad traveler blast underperformed; this copy avoids generic travel framing and instead gives concrete steps and an opener to drive immediate action.
Tracking link
https://launchpilot-ten.vercel.app/r/4DVVT6942WSubject
Ready for a real convo—right now?
Body
No need to scroll forever. In a couple taps, you can see who’s close, online, and showing photos—then start a real convo. Here’s how to set it up fast: - Open Grindr and tap Filters - Toggle Photo-only + Online now - Want extra control? Turn on Incognito and keep pics in a private album until you’re ready Pro tip: Send a clear opener like “Hey—down for a quick coffee near your neighborhood?” or “You look fun—what are you up to tonight?” Traveling or just landed somewhere new? Same moves work anywhere—fast, local, and on your terms. Make your first chat happen today. Start a chat now
Start a chat nowScan to try the app — points at https://launchpilot-ten.vercel.app/r/4DVVT6942W
AI Agent Activity(2)
- Content Agentemail, social, landing page variants generated12565ms
- Creative AgentAI image generated29899ms